Your website is a
powerful marketing tool. A well-maintained website can help you gain a
competitive advantage in your industry and improve your corporate image. There
are many benefits to developing a website, including helping you gain more
leads and leads, increasing sales, strengthening professional brands, and
improving customer service.
But surprisingly,
according to various recent studies, only about 50% -60% of all small
businesses do not have a website.
Here are 18 benefits of a small business website
that you may not have thought of:
1. Improve the effectiveness of advertising
Placing your website
address on all promotional materials will help you get more exposure and
encourage visitors to first check the information they are looking for on your
website.
2. Save printing and distribution costs
The website can serve as
your online manual or catalogs and can be changed or updated at any time. If
you use a content management system (CMS), you can make changes quickly and for
free.
3. Easily reach new customers
You can have existing
customers use your web address or URL to introduce you to their friends and
relatives.
4. Easy to use and update
If properly maintained, your
website will always be up to date. Easily update, edit and delete from any
computer on the Internet. You don't have to pay programmers every time you want
to meet a date or add a product.
5. Improve productivity
The website improves the
company's productivity because it takes less time to explain the details of the
product or service to customers, because all this information is available on
your website 24 hours a day.
6. Educate your customers
Your website can provide free
advice about your products and services. This information can be provided in a
thoughtful and consistent manner at any time of the day or night.
7. Expand the market
The Internet enables
businesses to break through geographic barriers and be accessible from anywhere
in the world by potential customers who have Internet connectivity. Selling
products online is cheaper and easier for you and your customers.
8. Expand local influence
Extend the local reach of
physical stores to consumers around the world. You can open 365 days a year /
24/7, providing all the information your visitors need to make informed
decisions.
9. Promote and sell products and services
Provide
detailed descriptions of photos or products or services. Explain why your
product or service is better than your competitors. Show visitors how your
product or service can help in their personal or professional life.
10. Boost your building blocks and mortar
footprint
When customers
and prospects travel, they can still find you over the phone. You can get your
phone number, address and complete selection from your website or a
mobile-friendly website.
11. When you change location
If you move
the company to a new location, customers can still find you because you can
easily change and update the main marketing tool, the website. Your website is
very flexible, and if search engine optimization is done correctly, your business will be seen by your online visitors searching for it.
12. Find good tools for new hires
You can post
vacancies and applicants can investigate your company and apply online.
13. Your Own Internet Identity
Your own domain name (www.yourcompany.com) establishes strong online brand identity.
14. Set Email Address
You can set personalized
email addresses for the company, yourself and your employees. If you set up a
system that accepts emails on your site, you can send updates, notifications,
sales, and holiday business hours to customers via email.
15. Two-way communication
Customers can
contact you quickly and easily, provide feedback about your product, or ask
about product availability.
16. Cheap Market Research
You can
conduct visitor polls and online surveys to attract customers.
17. Build a reputation
Become or stay
an expert by demonstrating your knowledge and expertise in your field of work.
Write blog posts and articles on your website to educate visitors and help them
understand your business and products.
18. Improve customer service
Information
requests can be processed automatically during the day or at night via online
forms and autoresponders.
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